Autolife Dealerbook is a marketing offering from Automobile Lifestyles, designed specifically to offset the problems auto dealerships are having marketing to the local community.
Quality leads generated by digital marketing are very effective in identifying those in the buying cycle. Also effective is capturing those leads and passing them on to dealerships with geographical relevance.
Data show approx. 95% of car sales are at dealerships. Also shown is the dealership struggle with refining their internal sales process, consumer education, community / brand relations (dealer), unique offerings for ancillary profit centers and generally bringing people in the doors.
Autolife Dealerbook is specifically designed for auto dealerships to market, communicate, build and nurture relationships with their local residents. Display advertising and editorial crafted specifically for your dealership, specifically for your neighbors.
Everything about your Dealerbook is created for you; including the distribution which we work with you to determine and build both the postal mailing list, and the local retail drop-off list.
Dealerbook is designed to:
– Build and nurture relationships with local car-buying residents.
– Augment the void in local resident marketing and communications.
– Reach those not yet engaged in the buying cycle.
– Ensure the final purchase is at your dealership.
– Engage & call to action with unique offers and ancillary services.
– Bring people through the doors.
Dealer Book engages residents with editorial, background, specialties and dealer / manufacturer ads – all targeted at building a relationship with local car buyers.
Digital marketing, while being a tremendous tool for delivering quality leads, leaves the need to connect with your local residents and build relationships. The Dealer Book is just that. Distributed to high-traffic local retail establishments or with the direct mail upgrade, to hand selected mailboxes.