Drive has pioneered a full lifestyle integration of the store’s local community resident and the dealership. Auto Dealers in the past were a local icon, built in the center of town. They were a melding-pot for residents – a place they would frequent for anything relating to their car. It was a relationship, and when it came time to buy the natural choice was simple.
By integrating the dealer brand with the local resident customer, customer satisfaction is a given. The elements of the customer lifecycle become offerings, including dealer branded products and services the customer traditionally went to the community to purchase. This strategy keeps the customer frequenting the store By integrating the dealer brand with the local resident customer, customer satisfaction is a given.